REEBOK - Z PUMP

Each of our body movements is an extremely precise exercise. A combination of bones, muscles, and veins acting together in synchronicity when that explosion of adrenaline happens. This graphic language uses beautiful coordinated kaleidoscopes to move and drive the camera action forward in Z space.

We start with the ZPump button in center frame. As the button is being pressed stronger bass beats emanate from behind it before we push in to the kaleidoscope world. The energy of the Les Mills Body Pump moves is expressed by way of elements inspired by lasers and lights converging at the center of the frame. This single-point perspective composition works like a vortex, emphasizing the depth in space.

In summary this is an energetic journey through a kaleidoscopic tunnel, where the elements emanate from the center perspective point, forming strong and balanced compositions.