Lexus ES - Human Machine
Photography by Khalid Mohtaseb.
OVERALL APPROACH (Pitch Frames)
This is a film about determination, precision, excellence, and progress. The human race evolved throughout the centuries by applying those same principles and, as a brand, Lexus has done virtually the same thing. We captured that raw energy of human focus and persistence while mirroring it with the Lexus ES. Finding the right balance between human machine and man-made machine is essential in creating a clear and concise connection between the two.