Lexus - Forged from Passion

Integrating fire and water elements to emphasize the craftsmanship of the car in three acts, ‘Forged from Passion’ poetically mirrors the suspense of the unveiling after 11 years in the making.

The Mill+ team creatively strategized their on- and off-set approach to the piece, starting with establishing three main plot points: the introduction of the fiery environment and the craftsman; the shaping and taming of the flames that refine the details of the model; and finally, the pouring down of the cool rain that solidifies the car as it races off. A dynamic film for the anticipated reveal of the 2018 Lexus LS 500.

My role: Senior Designer



CREDITS

VFX & Design: The Mill 
Production: Mill+

Director: Andrew Proctor, Paul Mitchell
Executive Producer: Pete King
Head of Production: Elizabeth Newman
Senior VFX Producer: Will Unterreiner
Shoot Supervisor: Gareth Parr, Tim Davies, Felix Urquiza, David Lawson
2D Lead Artist: Gareth Parr
3D Lead Artist: Felix Urquiza, Robert Chapman
2D Artists: Dag Ivarsoy, Lisa Ryan, Daniel Lang, Don Kim, Peter Sidoriak, Tim Davies, Martin Karlsson 
FX Lead: Berk Hakguder
3D Artists: Jacob Bergman, Sophie Pince, Juan Salazar, Jeremy Ramirez, Daniel Soo, Samantha Pedregon, Katie Yancey, Jason Jansky, Bill Lu, Greg Mawicke, Freddy Para, Sharlene Lin, Jenna Kind, Erik Zimmerman
Previs Leads: Matt Connolly, Matt Neapolitan
Storyboards: Vince Wei
Design: Vinicius NaldiRenato Marques, Patrick Kipper, Jason Kang
Editors: Victor Jory
Edit Assist: Natalie Wozniak