CBS - Zoo

BEHAVIOR CHANGE

This concept features a journey, a story of mutation, animal behavior changing.

We start with a very ferocious and coordinated attack that grows in to an abstract global event.

The duality is expressed here by both sides of animals personalities. The language balances positive and negative spaces using an aggressive animation revealing and driving the camera work. 

The logo and typography design is inspired by animal tags, that in a way relates to how in the story human race is being tracked down.